7 Digital Marketing Agencies in Ireland to Shortlist for 2027
7 Digital Marketing Agencies in Ireland to Shortlist for 2027
This article is published by The Scroll Labs, which is included in this article. Selection criteria and sources are explained below. This is publisher research and opinion, not an independent ranking, and inclusion does not guarantee results.
By Shanu Kumar
Choosing a digital marketing agency in Ireland should start with commercial fit, not a generic promise of “full service.” Ireland's digital advertising market reached €1.146 billion in 2025, according to IAB Ireland and IRM, with €735 million in display, €576 million in social advertising and €345 million in search. That makes channel selection, measurement and agency scope meaningful buying decisions.
This 2027 shortlist highlights seven Ireland-based providers with current public directory evidence. They are listed alphabetically, not ranked from best to worst.
At a glance
Ireland's digital ad market is large and channel-diverse.
The seven providers below have identifiable Ireland locations and publicly listed relevant services.
Service fit varies from broad digital marketing to ecommerce, healthcare and paid media.
Use the same written questions for every proposal.
The Scroll Labs is included as the publisher and a remote-service option where its published Google Ads, Meta Ads and AI advertising services fit. It is not presented as an Ireland-based agency.
How we chose these agencies
We reviewed the existing The Scroll Labs blog history before selecting the topic. Recent country roundups already covered Google Ads in Australia and the UK, Meta Ads in Canada and Google Ads in India. A broader digital marketing agencies in Ireland topic was not already published, so this is a distinct service-country pairing.
We reviewed current Ireland and Dublin agency-directory information and checked whether providers had identifiable Irish locations and publicly listed relevant digital services. We did not independently audit client accounts, interview customers or test campaign performance.
Selection criteria:
Relevant public digital-marketing, paid-media, SEO or social services.
Verifiable Ireland-based location in current third-party directory information.
Enough public information for buyers to investigate scope and fit.
Current directory and review evidence as a starting point for due diligence.
Different service profiles rather than seven near-identical providers.
The order is alphabetical. Directory details can change, and buyers should verify current scope before contracting.
The shortlist
| Agency | Location/focus | Potential fit | Publicly listed services | |---|---|---|---| | Honest Marketing | Galway | Broad digital marketing | PPC, SEO and related digital services | | InDigital | Dublin | Search, social and web support | PPC, SEO, social media and web design | | Social Gravity | Dublin | Broader digital partner | Digital marketing and search-led services | | Strike Digital | Dublin 2 | Ecommerce performance marketing | Ecommerce, performance marketing, PPC and paid social | | Sumoblue | Dublin | Digital-marketing-led programmes | PPC and broader digital services | | SWOT Digital Marketing Agency | Dublin | Search, paid, social and web | PPC, SEO, social, advertising and web design | | UpMedico | Dublin | Healthcare-focused paid search | PPC and web design with healthcare positioning |
1. Honest Marketing — Galway
Potential fit: Businesses seeking a broad digital mix rather than a single-channel specialist.
Current Ireland directory information lists Honest Marketing in Galway with digital marketing as a major part of its public service mix.
Ask about: Which channels are included, who owns tracking, how reporting connects to qualified leads and whether website work is included or separate.
2. InDigital — Dublin
Potential fit: Businesses wanting paid search, SEO, social and website support considered together.
Current directory information lists InDigital in Dublin with PPC, SEO, social media marketing and web design. This can be useful when the acquisition problem spans both traffic generation and the website experience.
Ask about: How paid media is separated from SEO and web work, what happens to website assets if the engagement ends and who owns day-to-day optimisation.
3. Social Gravity — Dublin
Potential fit: Buyers looking for a broader digital-marketing partner.
Current directory information lists Social Gravity in Dublin within the full-service digital agency category.
Ask about: Which specialists will work on the account, how paid and organic work are prioritised and which outcomes are treated as primary KPIs.
4. Strike Digital — Dublin 2
Potential fit: Ecommerce and performance-marketing programmes where paid media, retention and creative may need to connect.
Current directory information lists Strike Digital in Dublin 2 with ecommerce marketing, performance marketing, PPC and social media among its public service mix.
Ask about: Minimum project requirements, who owns creative production, how search and social are measured together and whether retention channels are included.
5. Sumoblue — Dublin
Potential fit: Businesses wanting a digital-marketing-led provider and prepared to confirm exact channel scope.
Current directory information lists Sumoblue in Dublin and shows PPC within a broader digital services profile.
Ask about: Which campaigns are actively managed, how much optimisation time is allocated, what reporting includes and whether analytics implementation is separate.
6. SWOT Digital Marketing Agency — Dublin
Potential fit: Businesses seeking a mix of PPC, SEO, social media, advertising and web design.
Current directory information lists SWOT Digital Marketing Agency in Dublin with service coverage across paid search, SEO, social, advertising and web design.
Ask about: Which channel receives the primary strategic focus, whether the same team handles all services and how attribution is configured.
7. UpMedico — Dublin
Potential fit: Healthcare businesses investigating a provider with a publicly stated healthcare marketing focus.
Current directory information lists UpMedico in Dublin with PPC and web design services and a healthcare-business positioning.
Ask about: How tracking is reviewed, what data is sent to advertising platforms, how consent is handled and where agency responsibilities stop. Sector focus alone does not guarantee privacy or regulatory compliance.
Where The Scroll Labs fits
The Scroll Labs is included because it is the publisher and its published services include Google Ads, Meta advertising and AI-powered advertising. It may be a suitable remote-service option for businesses that want support in those areas.
This article does not claim that The Scroll Labs has an Irish office, local Irish team or verified Ireland-specific client base. It is not ranked in the seven Ireland-based agencies above.
How to choose a digital marketing agency in Ireland
Start with the commercial outcome
Define the business result before choosing channels: qualified leads, ecommerce revenue, booked appointments, pipeline or another measurable objective.
For lead generation, map the full chain:
Click → enquiry → qualified lead → meeting → opportunity → sale
A form fill is not automatically a valuable lead. The agency should explain which stages it can measure and which require CRM or sales-team input.
Separate media spend from agency fees
Ask for a written separation between:
Advertising spend.
Setup or onboarding.
Ongoing management.
Creative production.
Landing-page or website work.
Analytics and tracking.
Minimum terms and notice periods.
If a provider has no verified public pricing range, request a quote instead of relying on generic online averages.
Confirm account ownership
Your business should retain appropriate access to the advertising and measurement assets that matter to the operation. Ask what happens to historical data, campaign assets and access if the relationship ends.
Test measurement before scaling
Ask the agency to define primary and secondary conversions, duplicate-conversion controls, offline or CRM outcomes where relevant and what data is directly observed versus modelled.
Cheap form fills can be misleading if sales teams cannot qualify or contact those leads.
Check the team, not only the brand
Ask who will build campaigns, review search terms and audience signals, test creative, maintain tracking, analyse results and attend meetings.
Ireland-specific advertising and tracking considerations
Channel discipline matters
IAB Ireland reported €1.146 billion in Irish digital adspend for 2025. Search represented €345 million, while social advertising reached €576 million. That does not mean every business should use every channel. Channel choice should follow customer intent, creative requirements and measurement capability.
Location targeting should match the service area
Google Ads supports geographic targeting options including countries and areas within countries, subject to platform availability and rules. Before approving a national campaign, confirm whether the business serves all of Ireland or only defined counties, cities or travel areas.
Review geographic performance instead of assuming a country-level campaign is equally valuable everywhere.
Tracking and consent need careful implementation
Ireland's Data Protection Commission states that consent is normally required for cookies and similar technologies that do not fall within narrow exemptions. Its guidance identifies targeted advertising and conversion tracking among technologies that are not generally exempt from consent requirements.
The exact obligations depend on the implementation and circumstances. This article is not legal advice. A marketing workflow should not be presented as a guarantee of GDPR or ePrivacy compliance.
Common mistakes
Choosing by a platform badge alone.
Treating all leads as equal.
Accepting a vague “full-service” scope.
Changing too many variables at once.
Ignoring privacy and tracking design until after launch.
A practical first 90 days
Days 1–30: Establish a baseline, review accounts, conversion actions, landing pages, geography and reporting gaps.
Days 31–60: Implement agreed priorities, test changes and verify reporting.
Days 61–90: Review spend, conversion trends, qualified outcomes and commercial feedback. Decide what to scale, pause or test next.
FAQs
How much does a digital marketing agency in Ireland cost?
There is no single verified national fee. Costs vary by scope, channels, account complexity, creative requirements and team seniority. Request a written proposal.
Should I hire a full-service agency or a specialist?
Choose based on the constraint. A broader provider may suit coordinated paid media, SEO, creative and web work. A specialist may suit a single channel that requires deeper expertise.
How do I evaluate lead quality?
Define a qualified lead before launch. Where appropriate and permitted by your systems and privacy arrangements, connect enquiries to CRM stages such as qualified lead, appointment, opportunity and revenue.
Does an agency guarantee GDPR compliance?
No. Do not assume that a marketing agency or platform configuration guarantees legal compliance. Obtain qualified legal or privacy advice where needed.
Is a local agency always better?
No. Local collaboration can help, but delivery capability, sector understanding, measurement quality and communication may matter more than postcode.
Final takeaway
The right digital marketing agency in Ireland is the one whose scope, team and measurement plan match your actual commercial objective. Use this shortlist as a research starting point and evaluate every proposal using the same written criteria.
If you spot an error or want your agency reviewed, contact us.
About the author
Shanu Kumar is the founder of The Scroll Labs and a performance marketer with more than 10 years of experience in paid media, lead generation and campaign optimisation. The Scroll Labs publishes services around Google Ads, Meta advertising and AI-powered advertising. This guide is publisher research and does not claim that Shanu Kumar or The Scroll Labs has been independently evaluated as an Ireland-based digital marketing agency.
Book a Free Consultation
If you are planning Google Ads, Meta Ads or an AI-powered advertising strategy for customers in Ireland, discuss your goals, tracking priorities and next steps with The Scroll Labs.
Sources and references
IAB Ireland: Irish Digital Advertising Spend in 2025 — market figures published May 14, 2026.
Clutch: Ireland Digital Marketing Agencies — current directory evidence for Ireland-based providers and public service mixes.
Clutch: Full-Service Digital Agencies in Ireland — additional current directory context.
Google Ads Help: Set Up Location Targeting — official geographic targeting guidance.
Ireland Data Protection Commission: Guidance on Cookies and Other Tracking Technologies — official guidance on consent and tracking technologies.
The Scroll Labs: Google Ads Location Targeting — related internal guide.
The Scroll Labs: B2B Google Ads Lead Quality — related internal guide.
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